Messages drift between teams
Legal, communications, and operations each produce their own talking points. Exercises expose where the story breaks before reporters notice.
Align internal and external messaging when minutes matter. Rehearse stakeholder coordination, media response, and executive alignment.
The Problem
Legal, communications, and operations each produce their own talking points. Exercises expose where the story breaks before reporters notice.
Teams wait for certainty before communicating, then miss their window. Rehearsing forces explicit decisions about what to say when.
Spokespeople get caught off-guard by information leadership assumed was shared. Tabletop exercises catch the handoff gaps.
Scenario Overview
Scenarios simulate public pressure events — breach disclosures, social media escalations, regulator statements — and push the team through drafting, approving, and issuing coordinated messaging.
Default roles include communications lead, legal counsel, executive spokesperson, internal comms, and an incident commander liaison.
Measure message consistency, stakeholder mapping, media response timing, and internal alignment.
News outlets begin reporting on a suspected data breach before the company has confirmed details. The comms team must align internal and external statements within 30 minutes while legal reviews exposure.
Every run produces a scored report mapped to recognized frameworks. Download the sample PDF to see the format teams get after a live Crisis Communications exercise.
FAQ
Yes. Scenario themes can anchor the exercise on a specific spokesperson challenge, outlet, or regulator.
Reports score communication alignment, timing, and stakeholder coverage, and flag where messages contradicted or omitted required disclosures.
It runs both ways. Many teams run crisis communications alongside an incident response exercise so comms and IR rehearse together.
Ready to run a Crisis Communications exercise? View pricing, browse other exercise types, or try a free demo run.