Messages drift between teams
Legal, communications, and operations each produce their own talking points. Exercises expose where the story breaks before reporters notice.
Align crisis messages before public pressure hits
Rehearse internal updates, external statements, media response, legal review, and executive alignment when minutes matter.
The Problem
Common gaps in crisis communications exercises
Timing decisions are reactive
Teams wait for certainty before communicating, then miss their window. Rehearsing forces explicit decisions about what to say when.
Executives and spokespeople aren't aligned
Spokespeople get caught off-guard by information leadership assumed was shared. Tabletop exercises catch the handoff gaps.
Scenario overview
What this exercise helps your team practice
Scenarios simulate public pressure events — breach disclosures, social media escalations, regulator statements — and push the team through drafting, approving, and issuing coordinated messaging.
Default roles
Default roles include communications lead, legal counsel, executive spokesperson, internal comms, and an incident commander liaison.
What gets tested
Measure message consistency, stakeholder mapping, media response timing, and internal alignment.
Example inject
News outlets begin reporting on a suspected data breach before the company has confirmed details. The comms team must align internal and external statements within 30 minutes while legal reviews exposure.
Preview the report before you run
Every run produces a scored report mapped to recognized frameworks. Open the sample report to see the format teams receive after a live Crisis Communications exercise.
FAQ
Frequently asked questions
Yes. Scenario themes can anchor the exercise on a specific spokesperson challenge, outlet, or regulator.
Reports score communication alignment, timing, and stakeholder coverage, and flag where messages contradicted or omitted required disclosures.
It runs both ways. Many teams run crisis communications alongside an incident response exercise so comms and IR rehearse together.
Ready to run a Crisis Communications exercise? View pricing, browse other exercise types, or try a free demo run.